One year after Russia's invasion of Ukraine

Three learnings from managing a crisis far from the epicentre.

Today marks exactly one year since I woke up to Putin ordering his troops into Ukraine. It will take a week or two until the war is over, they said. Today, we all know that was not the case.

As someone highly operational at a company with operations in Ukraine and Russia, I wanted to share some thoughts on how I perceived the weeks following the invasion.

Nothing about the specific work, naturally. But how I felt, what I learned, and what was different from previous crisis management work I've been part of.

These are personal reflections, and they are not representative of anyone else. Being located in Stockholm at the time, the war did not impact me directly in any way, and I'm not suggesting my experience was even remotely similar to anyone who was.

Still, looking back, I have some essential learnings.